I was tasked to create a campaign to promote GreatCall Rides, a partnership between GreatCall (a mobile phone company targeted at senior citizens) and Lyft (the ride sharing app). As the target base was mostly unfamiliar with Lyft and in most cases, unable to access the app themselves, GreatCall allowed their customers to order rides through Lyft through their Personal Operator service who booked the rides on the customer’s behalf. I took this opportunity to take a measured departure from the branding of the GreatCall website to create a campaign that was friendly, fun and exciting in order to catch the attention of the customer base. We started with an promotional video spot which lived on a landing page. I created the illustrations, wrote the script and developed the storyboards. I designed the landing page, as well as additional marketing materials, including printed mailers, emails, and web banners.
Agency: Davis Elen Advertising