Project: “Build The Extraordinary” Digital Campaign
Role: I provided Art Direction and design, from concept to completion for a digital campaign promoting NZXT computer cases for the higher end gaming community. I chose to showcase NZXT's very distinct line of white cases, the Phantom 410, 530, and the Noctis 450. The unique case designs have a futuristic, architectural feel, so I decided to highlight that. In these digital ads, which included static and animated banner ads, website banners, as well as ads for Twitter and Facebook, I chose to use ‘teaser’ imagery and detail shots of the computer cases that made them look architectural and larger than life, in order to elevate the product and make them appear “extraordinary”.